If the modern ad agency were to be described as a car, the car wheels would consist of: Branding Above the line marketing Below the line promotions Social media/SEO An agency who’s wheels are well designed, properly balanced and built from high-grade materials, will possess a vehicle which can move quickly, handle smoothly, and be [...]
Is Your Agency Style Don Draper’s or Darrin Stephen’s?
Agency life is about survival. It takes a lot to be in our culture. And agency culture sometimes forgets that, although they’re in the business of growing brands, they are a brand as well. So what’s the face your agency shows the world? No Budget, or large budget aside, your brand is your attitude, professionalism, and [...]
The Facebook – Employee Survival Guide 101
Although recent media focus has brought the issue of facebook, employers and privacy to the front page, most of us have known for a long time that employers (or potential employers) make it routine to check out (or even monitor) facebook profiles of employees or job candidates. Facebook will continue to warn employers against employing this policy and [...]
Everyone’s a Brand!
With the advent of social media, the playing field has (to a certain extent) become more level. While some brands have a lot more cash to throw at social media, the platforms they choose to employ their marketing in are open to everyone. That being said, it’s no wonder that personal branding has become popular today. [...]
The Power of No Budget Branding
I was speaking to my wife’s cousin this evening. He custom bicycle company in Singapore. We got to talking about marketing online and seo, and as small business owner I was amazed at his knowledge on the subject.
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