Agency life is about survival. It takes a lot to be in our culture. And agency culture sometimes forgets that, although they’re in the business of growing brands, they are a brand as well. So what’s the face your agency shows the world? No Budget, or large budget aside, your brand is your attitude, professionalism, and sense of style.
Here we have two fictional icons of the advertising biz, Don Draper and Darrin Stephens (who are both from the same era coincidentally) . Each has their particular style as to how they interact with their clients. Which is your style?