This is a social media mind map I created using the Cacoo Chrome app for a custom product website. Basically it shows how original content, curated content, pictures, and videos get pushed out to various social sites like flickr, linkedin, facebook, twitter, pinterest, etc., and then funnels users back to a lead capture page or directly [...]
Archive : Social Media
Innovating to Survive in B2B Marketing
Back in the 90s when I worked in pharmaceutical marketing, there was resistance by agencies (at that time) to employ marketing strategies on doctors similar to the tactics proven successful with the general public. I used to ask, “aren’t doctors consumers like everyone else? ” The answer I always got was “No.” Of course times have changed [...]
Static vs Dynamic Inbound Content
it’s not just about content, it’s about content that leads to more content. The other day I was waiting for some Chinese takeout, and glancing down on the table near I saw a newspaper. It was one of those free papers that had a couple of human interest stories padded with advertisements. I hadn’t seen [...]
The Three Wheel Marketing Agency
If the modern ad agency were to be described as a car, the car wheels would consist of: Branding Above the line marketing Below the line promotions Social media/SEO An agency who’s wheels are well designed, properly balanced and built from high-grade materials, will possess a vehicle which can move quickly, handle smoothly, and be [...]
The Facebook – Employee Survival Guide 101
Although recent media focus has brought the issue of facebook, employers and privacy to the front page, most of us have known for a long time that employers (or potential employers) make it routine to check out (or even monitor) facebook profiles of employees or job candidates. Facebook will continue to warn employers against employing this policy and [...]
