While Facebook may never R.I.P. it will most likely become a shell of its former self – perhaps regulated to just being the place where you post pictures of the kids for the grandparents, or a place where 60 somethings find out whose still “around.” It’s already happening actually, and all the new features in the [...]
Google’s Amazing Design Philosphy
Watch it on Youtube Here
They’ll Know You’ve Arrived Promotional App Concept
They’ll Know You’ve Arrived App ConceptSource: flickr.com via Jonathan on Pinterest
This Is How I Want to Think About My Business
An amazing post by Jim Connolly about doing work that matters as opposed to making it all just about money. I thought it so inspiring, I linked to it below: Steve Jobs, Seth Godin and The Secret Of Their Success! And here’s the wonderful follow up to the article above as well Please feel [...]
Package Design & Branding Before & After
A Cameron Advertising package rebranding for the medical industry. The client had many many separate considerations they required on each package. The challenge was to address those concerns while developing a cohesive look. Creative Director Trevor Williamslead the team on the product.
Color Psychology in Branding
What color(s) are you? I recently posted a blog declaring how every business and individual is now a brand. I also posted an article on how anyone can promote their brand via social media on less than a shoe-string budget. I even went a step further and created a short video on some of the aspects to [...]
Mind Mapping a Social Media Campaign (infographic)
This is a social media mind map I created using the Cacoo Chrome app for a custom product website. Basically it shows how original content, curated content, pictures, and videos get pushed out to various social sites like flickr, linkedin, facebook, twitter, pinterest, etc., and then funnels users back to a lead capture page or directly [...]
Innovating to Survive in B2B Marketing
Back in the 90s when I worked in pharmaceutical marketing, there was resistance by agencies (at that time) to employ marketing strategies on doctors similar to the tactics proven successful with the general public. I used to ask, “aren’t doctors consumers like everyone else? ” The answer I always got was “No.” Of course times have changed [...]
Static vs Dynamic Inbound Content
it’s not just about content, it’s about content that leads to more content. The other day I was waiting for some Chinese takeout, and glancing down on the table near I saw a newspaper. It was one of those free papers that had a couple of human interest stories padded with advertisements. I hadn’t seen [...]
Introduction to Personal Branding (Video)
Getting Started with your Personal Brand. “Brands are either part of the conversation or they’re not and as a result, they’re either part of the decision-making cycle or they’re absent from the heart, mind, and actions of the connected customer.” – Brian Solis from The End of Business As Usual Is this thought exclusive to [...]
